TAGS: Skin Care
According to a new report by Grand View Research, the global baby powder market size is expected to reach USD 1.69 billion by 2028, registering a CAGR of 5.6% over the forecast period.
Manufacturers Utilizing these Channels to Advertise
Countries having high birth rates and a rise in the number of pregnancies during the lockdown has increased the demand for baby care products in the region.
The rising demand for e-commerce channels is shifting consumer preference towards the purchase of personal care products. E-commerce channels allow price sensitive consumers to compare prices online and find the ideal deal. These channels have shifted the market dynamics across several regions.
Manufacturers are utilizing these channels to advertise their products. The capability to choose from a wide range of products coupled with attractive discounts has encouraged several consumers to shop online. In addition, companies are entering into partnerships with high-end luxury retailers to sell their products across various markets outside their base country.
Key Segment of Baby Powder Market
The pandemic has impacted product demand. A rise in housing prices and increasing female employment rates are affecting the birth rates across several regions.
Based on product, the global market has been categorized into talc-based and talc-free. The talc-free segment held the largest revenue share in 2020 due to the high demand for the cornstarch-based products. The offline distribution channel segment accounted for the maximum revenue share in 2020.
The growth can be credited to the availability of a wide range of personal care products, such as cosmetics and foods, under a single retail store, the leading regional market owing to the increased per capita expenditure on baby care products, such as diapers and baby food.
Source: Grand View Research