Amyris, Inc. and Rosie Huntington-Whiteley announce the formation of a new company, Clean Beauty Collaborative, Inc. Rosie Huntington-Whiteley is a model turned businesswoman and founder of beauty commerce destination.
Expands Presence in Clean Beauty Space
The new business venture will further expand Amyris' presence in the clean beauty space beyond its Biossance™ skincare and Pipette™ baby and mother care brands.
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The formation of Clean Beauty Collaborative demonstrates Amyris' strong commitment to continuous innovation of the clean beauty category. We are very pleased to be partnering with Rosie on this new venture. Rosie and Amyris share a clear vision and commitment to making the Beauty industry better through great performing products that are produced sustainably without harm to our planet,” said John Melo, President and Chief Executive Officer of Amyris, Inc.
Develops New Line of Cosmetics Products
Clean Beauty Collaborative will develop a new line of cosmetics products using the brand Rose Inc., and build on the Rose Inc. content platform. Launch of this innovative beauty product line is expected during the third quarter of 2021.
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I am passionate about responsible beauty products that are healthy for people and the planet. Working with Pipette™ this past year, I have been thoroughly impressed with Amyris' technology and its leadership in creating sustainable, non-toxic and trustworthy products,” commented Rosie Huntington-Whiteley.
Caroline Hadfield, president of Amyris' clean skincare ingredients business, will be the chief executive officer of Clean Beauty Collaborative and Rosie Huntington-Whiteley will be chief creative officer.
Source: Amyris