TAGS: Skin Care
Amorepacific announces the launch of Sulwhasoo, a luxury beauty brand in India exclusively with Nykaa. Sulwhasoo is set to spread its vision of ageless beauty inspired by timeless wisdom to the Indian market through Nykaa, the leading omni-channel beauty retailer in India.
Sulwhasoo Formulates Innovative Skin Solution
50 years of dedicated research on legendary Korean Ginseng and rare element from the scarce plant, Sulwhasoo formulates innovative skin solution by infusing wisdom and modern science, awake skin’s radiance that is from confidence with healthy glow.
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We are delighted to introduce Amorepacific’s signature brand, Sulwhasoo, in India. I believe our customers in India are going to experience Sulwhasoo’s unique beauty solutions and to create more sophisticated and healthier skincare routines in future,” said Michael Youngsoo Kim, head of Amorepacific APAC RHQ.
Details of Sulwhasoo’s Two Products
The Pan India market will be covered by the online launch of the brand. Nykaa Luxe store launch is planned for mid-August in Delhi and end of 2020 in Mumbai. The details of Sulwhasoo’s two products are as follows:
First Care Activating Serum: Launched in 1997 to inaugurate the boosting serum category, Sulwhasoo’s First Care Activating Serum contains JAUM Balancing Complex™, which combines five ingredients carefully selected from 3,000 herbs in traditional Korean medicine. The Sacred Lotus, Peony, Solomon’s Seal, White Lily and Rehmannia makeup up the trademarked JAUM Balancing Complex™ in this serum. The product, to be used as a first step of skincare after washing, effectively achieves the skin balance to give a radiant glow.
Concentrated Ginseng Renewing Cream: Sulwhasoo has invested in 50 years of research to transform the ginseng ingredient into an innovative skincare solution. Sulwhasoo has made a scientific breakthrough by studying not just the ginseng root that has been recognized for its exceptional efficacies, but also its leaves, stems, flowers and berries. The pinnacle of this is the Sulwhasoo’s Concentrated Gingseng Renewing Cream, which works as a potent
anti-aging cream.
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In recent years, Nykaa has led the Korean beauty conversation in India, focusing on educating Indian customers on the novelty of the products and ingredients. This has resulted in an incremental growth of the skincare category as our customers become more demanding and discerning about their choices. We are very excited to launch Sulwhasoo in India with its unique and innovative solutions which are sure to delight our customers,” said Falguni Nayar, founder & CEO of Nykaa.
Prior to the launch of Sulwhasoo, Amorepacific has launched its beauty brands, such as innisfree in 2013, Laneige in 2018 and Etude in 2019 in India.
Source: Amorepacific