TAGS: Sustainability / Natural Cosmetics Sun Care
According to a report by Grand View Research, the global after-sun care products market size was valued at USD 1.14 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 4.1% from 2022 to 2030.
One of the primary factors driving market expansion is the rising consumer awareness regarding the benefits associated with the use of after sun care products such as protecting the skin from the harmful effects of the sun, skin hydration, and others which is influencing its demand across the globe.
Furthermore, the introduction of after-sun care products with natural and premium ingredients, non-toxic, and less chemical content is anticipated to bolster its demand in the future.
Skin Recovery from Damage
The recent COVID-19 outbreak has severely impacted the growth of the industry. The pandemic disrupted production as well as sales of after sun care products through both offline and online channels due to stay-home policies and social distancing. Furthermore, demand for new orders from retailers has come to a standstill as the major markets were under lockdown, which has significantly altered the supply chain in the market globally.
After-sun care products are products that help the skin to recover from the damage done by ultraviolet rays. They are available in different types including lotion, gel, cream, oil, and others. These products are easily accessible to consumers in the market through various distribution channels including specialty stores, supermarkets, hypermarkets, pharmacies, beauty salons, and others. The easy availability of these products through various sales channels has contributed to driving the growth of the market in terms of value sales.
Rising consumers’ awareness regarding the harmful effects of ultraviolet (UV) rays on the skin such as causing skin cancer, sunburn, and others have contributed to strong demand for multifunctional after sun care products among the consumers in the premium as well as a mass segment.
Multifunctional products offered by the leading brands are likely to offer a competitive edge to the private label brands in the future. Additionally, effective supply chain management is certainly expected to benefit the global players in terms of value sales.
Increasing investments in research & development, coupled with the rising consumer awareness of the benefits associated with products containing premium and natural ingredients, have encouraged manufacturers to launch new products contributing to the growth of the market.
Product Insights
The lotion segment accounted for the highest market share of 34.3% in 2021. After-sun care lotions offer multiple benefits to the skin such as moisturizing and giving hydration and nourishment to the dry skin, calming redness, and mitigating & stopping sunburn spreading, and others.
Moreover, lotions are easily available in the market through various sales channels including specialty stores, departmental stores, and others. Thereby, the affluence of the abovementioned facts has propelled the demand for the regular use of skin care products in the market contributing to the overall market growth.
The gel segment is anticipated to expand at the fastest CAGR of 5.3% from 2022 to 2030. The rising number of physical appearance-conscious consumers and the rising number of working women population is anticipated to bolster the market growth in terms of value sales.
Type Insights
The mass segment accounted for the largest contribution in the global market over 84.1% in 2021. The benefits associated with after sun care products have resulted in high demand among consumers. This has led to mass production of after sun care products resulting in the low price of such products making them affordable to the large consumer base.
However, the premium segment is anticipated to offer immense opportunities for the growth of the overall market during the forecast period. The rising disposable income of consumers globally is likely to boost the growth of the premium segment in terms of value sales.
Distribution Channel Insights
The specialty stores made the largest contribution to the global market of over 36.4% in 2021. These stores have been focusing on offering natural and chemical-free categories set up to pique customer interest and offer them a facility to choose from numerous brands before making a purchase.
Moreover, in specialty stores, consumers have the advantage of scanning different after sun care products of different brands and types, as per their choice. Additionally, the presence of store associates for helping customers to select the right product and provide product knowledge boosts the growth of the market through this segment.
Additionally, hypermarkets and supermarkets are also gaining high popularity owing to the availability of a wide range of products, including, makeup, groceries, and others under a single roof. Moreover, after-sun care products are placed on shelves as per their category with placards displaying the detail and prices.
In addition to this, supermarkets and hypermarkets are generally spanning over a large area and display a wide variety of after sun care products under a single roof. Moreover, these stores are especially located near the residential areas for convenience and easy accessibility of after sun care products and others. Thus, the aforementioned facts have contributed to driving the growth of the market through these stores.
The e-commerce channel is projected to register a CAGR of 6.7% from 2022 to 2030. Rising internet penetration amongst consumers and target marketing done by companies to reach all customer touchpoints are likely to fuel the growth of this segment. Easy accessibility and heavy discounts & offer provided by online platforms boost the adoption of the product in the market. Thus, the sales of these products through online platforms are expected to boost the growth during the forecast period.
Range of After Sun Care Products
Source: Grand View Research
