The material selection platform
Cosmetics Ingredients
The material selection platform
Cosmetics Ingredients


Skinification of the scalp: why is scalp as important as skin care?

This is a Past Webinar

Scalp is an extension of the skin and deserves the same level of attention and care. Scalp is becoming a new trendy concern: 93% of consumers say taking care of their scalp is now an essential part of beauty routine. Symrise went deeper in the understanding of scalp specificities and how to get a healthy scalp to have a beautiful hair.

All skin concerns are more likely to happen in the scalp because it is a more reactive ecosystem that needs special attention. It has a specific microbiome and mycobiome, many hair follicles, and a unique lipidome that must be in equilibrium. Potentially disturbed by external and internal factors like chemical treatments, pollution, stress and others, the scalp can get unbalanced leading to several issues like itchy, oiliness, dandruff, flaking and unhealthy hair.

Marcia Eichstadt Nogueira de Paula Presented By:
Marcia Eichstadt Nogueira de Paula

Length: 22 min

Why should you view this webinar?

In this webinar, you will learn about the scalp specificities, the differences between skin and skin scalp, why the scalp get unbalanced and the consequences, and finally how to solve the issues and have a healthy scalp and hair.

Join this webinar if you want to learn about:

  • The skinification of the scalp: why are people is talking about scalp nowadays?
  • Scalp unbalance: how does it start?
  • What are the strategies to get back to a healthy scalp and beautiful hair?
  • How can R&D project leaders and formulators make innovative formulations for a healthy scalp?

Who should view this webinar?

  • Formulators
  • Marketing Managers
  • Brand Managers
  • R&D Managers
  • Technical Managers
  • Purchasers
  • Cosmetic consultants
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Marcia Eichstadt Nogueira de Paula Global product director hair care category - Symrise

Marcia Eichstadt Nogueira de Paula Marcia is pharmaceutical biochemistry, with expertise in cosmetic industry. She graduated from the University Oswaldo Cruz with a specialization in pharmaceutical biochemistry. Marcia has over 20 years of experience in the cosmetics market, with an expertise in hair and scalp applications.

Marcia joined Symrise in 2007 as Regional Business Director for the LATAM region. Today, she is the Global Category Director for the Hair Care Business.

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