Exploring rheology to create breakthrough textures

After the huge success of its first webinar on the microbiome, Safic-Alcan's Scientific Trend Series will explore the fascinating theme of “Texture”. Why? Because this is THE factor that has the biggest impact on cosmetics purchase intent, right after the brand name. Also, texture is unique in the way it can stimulate 2 of our key senses: vision and touch. This is why there is such a big demand to enchant consumers with innovative formulae. But how do we create breakthrough textures?

In this webinar, learn more about the market perspective and join an expert from the Centre for Industrial Rheology Lab in the UK to help us understand what “texture” represents from the technical standpoint. Understanding key concepts such as rheology versus viscosity, structured versus elastic liquids, modulus, thixotropy, shear stress, Newtonian versus non-Newtonian behavior.

Furthermore, we will build the perfect “innovative texture creator” toolbox where you will find ingredients that thicken media such as water or oil, provide unique suspensive properties, and create novel gels and films as well as explore how these textures behave under various conditions (pH, salt condition, high levels of alcohol).

Get ready to become an expert who can delight customers with innovative textures by joining our webinar!