The material selection platform
Cosmetics Ingredients
The material selection platform
Cosmetics Ingredients


New Conditioning Booster for Damaged Hair Repair and Protection

This is a Past Webinar

Consumers have a growing desire for self-expression and individuality and to manifest it they are constantly exposing their hair to chemical, mechanical or thermal procedures. Such interventions result in hair aggressions that incur on damage, making the hair more prone to protein loss and lose its healthy aspect. OXISENSE® R 1051 is a solution that repairs hair fiber, promoting cuticle sealing, softness, moisturizing and improving combability. Unlike other conditioning boosters that can improve hair aspects, OXISENSE® R 1051 retains fiber essential proteins making hair stronger and protecting it from future damages.

Alexandra Pavanelli Presented By:
Alexandra Pavanelli

Length: 37 min

Why should you view this webinar?

  • New ingredient global launch – Oxiteno is unveiling its new solution
  • Conditioning booster with proved hair repair results
  • A versatile ingredient applicable on the entire hair care routine
  • Hair damages and how they are perceived by customers
  • How to retain hair essential proteins

Who should view this webinar?

  • Formulators
  • Marketing Managers
  • Brand Managers
  • R&D Managers
  • Technical Managers
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Alexandra Pavanelli Senior Researcher for Home & Personal Care segment - Oxiteno

Alexandra Pavanelli Alexandra Pavanelli is a Senior Researcher at Oxiteno, with more than 20 years of experience in research, development and application of surfactants and specialty chemicals, and technical support to customers in the food, cosmetics and detergent industries. With a Bachelor Degree in Food Engineering, and specializations in Cosmetics Development and Marketing, she currently integrates Oxiteno’s Global Innovation Team for the Home & Personal Care market segments.

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