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Cosmetics Ingredients

How to Formulate without Wetting Agents

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Who Should Watch this Video Tutorial:

It's suited for all formulators of waterborne adhesives, coatings and cosmetics. 

   Check if Tutorial is Right for You

How You Will Benefit:

People who watched this tutorial discovered they were over-using wetting agents:

  • They were already achieving a good wetting of their pigments & fillers before adding any additive!
  • They wanted to avoid flocculation, which is in fact the role of a surfactant!

This video tutorial contains real experiences, courtesy of VLCI - Amsterdamso that you know exactly what to do when you are back in your lab.

Author : Jochum Beetsma

Jochum Beetsma graduated in physical chemistry from the University of Groningen. He worked at PPG on the development of Industrial Coatings and at DSM Coating Resins on Emulsion Systems, Powder Coatings, High Solids, Additives and complete formulations.

Since 2004 Jochum is independent consultant for companies in coating and ink industry. Innovative multinationals as well as small companies call in the help of Jochum when problems have to be solved, or, when assistance is needed in New Product Development.

He conducts in-company training programs and he is lecturer within the Dutch Coating Technology training program. Additionally, Jochum develops and conducts Paint Technology courses for Reed Business Education and for SpecialChem. He is member of the SpecialChem Expert Team.

Jochum is specialized in the field of New Product Development. He is certified as New Product Development Professional by PDMA, being the global leading organization with respect to product development and innovation.

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