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The material selection platform
Cosmetics Ingredients
The material selection platform
Cosmetics Ingredients

How to increase natural ingredients in hairstyling formulations without compromising performance

Case Study | Supplied by Primient

Despite the growing popularity of natural ingredients in hair care products, the development of hair styling formulas with natural ingredients is lagging when compared to other product categories in the cosmetics industry. The challenge is to identify and use natural substitutes for synthetic ingredients, without compromising on performance.

TEXTURLUX® personal care additives are made with sustainable ingredients and empower formulators with new tools to create innovative bio-based products and improve existing formulations. Hair care formulators can use these functional additives for thickening, emulsion stabilization, and film forming in the formulation of styling gels, creams, waxes, sprays, and other haircare products.

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