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Wipe Out!

SpecialChem / Ava Caridad – Mar 1, 2006

Wipes. Everyone loves them for their ease of use and disposability. Once, they could only be found in a diaper bag or as a packet of Wet Ones, popping up at a seasonal barbeque. But in recent years, manufacturers have realized that wipes were being used for a lot more than just wiping messy faces and bottoms, and the market opened up for tailored wipes to meet a variety of personal and household needs. According to Information Resources, Inc., Chicago, dollar sales for both moist towelettes and baby wipes grew more than 5% in the year ending July 10, 2005. Euromonitor International indicates that sales of all wipes in the U.S. jumped from $193 million in 1999 to more than $954 million in 2004. Globally, sales jumped from $661 million in 1999 to nearly $2 billion in 2004. One notable example is Yankee Candle. Once recognized for its distinctive fragranced candle line, the company recently rolled out Clean Scents, home care products that banish malodorous smells with odor eliminating agents.

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