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Understanding consumer behavior

SpecialChem / Apr 7, 2010

Understanding consumer behavior is essential to the development of marketing strategies. Brand owners traditionally have known consumer habits very well -- whether based on location, age, gender or income. This knowledge helped them to build solid and efficient strategies to attract all those potential customers. As the Cosmetic & Toiletries markets were known to be only slightly impacted by the economy downturn, it seemed like these brand owners' lives were easier than most.

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Will S Jan 23, 2017
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