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Cosmetics Ingredients

Trends in the Bodycare Market

SpecialChem / Imogen Matthews – Feb 2, 2011

The recession has taken its toll on global bodycare sales, which have failed to live up to performance claims. Consumers have cut back on their usage of bodycare, preferring basic everyday lotions to premium firming/anti-cellulite products. Consumer demand for 24 hour moisturisation is still high, along with scent and fast absorption. There is greater segmentation within the bodycare market, with products for different skin types, stretch marks, to hide veins and age spots. Spa products are also proving popular amongst consumers wanting to replicate the salon experience at home. Mama mio founder Sian Sutherland believes that women think of their skin from top to toe nowadays and are more confident about showing off parts of their body, especially if they have been working out. Bodycare is much more than a pampering purchase and is borrowing technology from the facial skincare sector. Euromonitor predicts that future growth in bodycare will come from emerging markets, where anti-cellulite bodycare is regarded as a novelty.

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