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The Latin American Cosmetics Market – Argentina

SpecialChem / Nick Morante – May 20, 2008

The Argentinean color cosmetics market is trying to keep pace with the rest of Latin America. In large cities like Buenos Aires, the sale of color cosmetics is strong with many domestic as well as imported brands on the shelves. Although I don't have current data the numbers show that this market, like others in Latin America is growing at a steady rate. The total Argentine market for cosmetics and toiletries was estimated to be at over US$1.5 million in 2004. With a population of just over 40 million people, Argentina offers significant opportunities for growth. This information is based on Euromonitor International's Color Cosmetics in Argentina. In terms of sales and market growth in the color cosmetics segment, their total market size in 2006 was just over US$2 million with a projected growth of over 10%. For products that are imported from the United States, the size of that market was US$1 million with a projected growth of around 8%. These figures are very rough estimates obtained from Argentine customs data.

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