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Cosmetics Ingredients

The Eyes Have It

SpecialChem / Nancy Jeffries – Sep 29, 2010

Eye makeup and treatment products are strong performers in today's burgeoning eye care market. Enhanced lashes, featuring lash growth and volumizing formulations, and the reduction of fine lines, dark circles and under eye puffiness, are among current market demands. Eye makeup sales have increased and mascara is one of the fastest growing segments in the category. In addition, products offering multiple benefits continue to proliferate, and a savvy audience, of women and men, seeks to brighten and enliven their appearance with functional eye care products.Eye makeup and treatment products are strong performers in today’s burgeoning eye care market. Growing demand for lush lashes, perfectly shaped brows, colors that complement and enhance eye color, as well as formulations to minimize the appearance of fine lines and under eye circles, have impacted sales and makeup purchases. Women, as well as men, see the eye area as a reflection of overall appearance, and whether they are seeking anti-aging solutions or enhancement, the focus remains on eyes...

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