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Symrise Scent Trek to India

SpecialChem / Nancy Jeffries – Mar 25, 2009

Doreen Bucher, Senior Director of Marketing, Fine Fragrance, Scent & Care Division North America, introduced the multi-sensorial journey through India. "With 60 Symrise perfumers around the world, the company sent ten of their perfumers on this Scent Trek to India to see some of the exciting ingredients that inspire them. The trek, which took place over a period of ten days, traveled from the North to the South of India," noted Bucher. India, which was identified by Symrise as one of the seven Olactory Wonders of the World, provided a myriad of colorful, natural and culturally unique inspirations for the team, which in addition to the perfumers included two applied researchers, one fragrance developer, one marketer, and a photographer. Achim Daub, Head of Symrise Scent & Care, commented, "Perfumers are the creative heart and soul of our Scent & Care Division. We hope to inspire our creative people, giving them as much freedom as possible to learn, travel, be in touch with different cultures, and to create innovative, imaginative fragrances, again and again."

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