With global warming a factor for increased sun exposure, and UV damage to skin, hair and overall health, direct correlates, manufacturers and scientists are finding ways to educate consumers about the importance of sun protection and product efficacy. Technologies that offer enhanced SPF, ease of product application, waterproofing, long lasting protection from UVA and UVB rays, as well as natural minerals and sun filters, are among the latest features in today’s market.According to Euromonitor, the retail value of sales in the global sun care market totaled $7.8 billion in 2008 and was forecast to reach an estimated $9 billion in 2013. In the North American market, US sun care sales were valued at $1.5 billion in 2008, with Sun Protection the largest category within the sector, which also includes After Sun products, and Self-tanners. Sun protection has been the fastest growing category in the past few years, and is likely to continue as new technologies are introduced and consumers grow increasingly aware of the damage caused by the sun...