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Sun Care is Back

SpecialChem / Ava Caridad – May 17, 2006

Suncare sales are surging. In 2005, dollar sales for sun tan products increased to more than $1.1 billion, according to Euromonitor International, Chicago, IL. Protection products reached over $820 million, self tanners brought in almost $313 million, with after sun products making up the difference with sales of $22.5 million. The jump in sales can be attributed to several factors such as better educated consumers, better and more varied products and ease-of-use. Industry experts speaking to happi agreed that sun care users are looking for products that offer convenience, fast and easy application and high SPFs. But Rich Miller, vice president, Teeka Tan, Inc., Boca Raton, FL, insists consumers more than ever are aware of the dangers of UV exposure. "You see more people wearing screens and blocks than in the past," he commented. The numbers can be misleading from year to year depending on weather patterns, particularly around big holiday weekends. However, the one area I think the entire industry needs to focus on is educating younger people, who have a certain air of invincibility about them.

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