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Spotlight on Skin-Whitening in Asia

SpecialChem / Pam Jones – Aug 5, 2009

An interview with industrial chemist Pam Jones about skin-whitening in Asia, from markets to methods, challenges, regulations and consumers' demands.The market for the reduction of dark skin and skin pigmentation has been growing since the early 70's. 44% of Asian women state that they have problems with brown spots, freckles, melasma, age spots and pregnancy marks. 80% of Asian women report concern over skin darkening compared to only 10% of women in Europe. Products are not only in the prestige range but now also target the mass market. Japan is the world's largest market for the segment with skin-whitening products accounting for 15-17% of all skincare sales. All multinationals, including market leaders P&G and Unilever, feature a range of skin whitening/brightening products - and they are continually searching for that edge in the face of stronger competition from local cosmetic manufacturing companies. Many of the world's leading players are now having to "think global but act local" by launching specifically designed products to cater for Asian consumers...

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