The men's cosmetics market is one of the fastest growing market segments in the cosmetics and personal care industry. It is also one of the most difficult to reach and even plan for in terms of market direction. But based on prior experience and the success of products already placed on the market, the future direction of this market segment is a bit easier to see in terms of product development. As in previous years, 2009 will see a continued growth in the men's cosmetics market with more and more products aimed at the increased need for men's skin care. This will supplement the already large men's hair care market where we see a large number of products that hide graying of scalp and facial hair as well as products that promote hair growth. These are sold along side shampoo, conditioning and shaving products.In the treatment and skin care area, we will see more products that will be used to keep men's skin looking good. This will include some products in the color and decorative cosmetics area with concealers, foundations and bronzers heading up the makeup segment.