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Natural / Organic Formulations - What Element would you like to improve in priority?

SpecialChem / Nov 1, 2010

There were a number of points the readers were asked to weigh in terms of importance and the responses were not as varied as one would expect. Most formulators wanted to create a product that was still effective even with a natural/organic claim. After effectiveness, formulators were looking for better texture and lowest cost. All formulators weighed these three points somewhat equally, between 23% and 30% of the respondents.

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