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Multi-benefit Cosmetic Products to Witness an Overwhelming Rise in the Coming 2 Years

SpecialChem / Feb 1, 2014

I think "How will the trend for developing multibenefit products change in the coming 2 yrs?" was an easy question for the SpecialChem Community to respond to. Again, over 300 Community members responded and these responses seemed to be no surprise. This question has much to do with product claims as well as marketing probably from many segments of the industry. Almost 80% of the Community members responded said that trend for multi-benefit products will increase over the next two years. After all, we see this happening right now.

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