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Lip Care and Treatment – The Egalitarian Lip

SpecialChem / Nancy Jeffries – May 26, 2010

Lip care and treatment are growth areas within the skin care category. With products representing a wide spectrum of color, texture, sun protection emollient and other benefits, this area has a global retail value of $1.8 billion, and is surging, with 26% growth experienced between 2004 and 2009. Such products as Pur-Lisse Pur-Lip Comfort, Clarins Lip & Contour Exfoliator, Boscia's Jujube Lip Salve, and Eos Organic Lip Balm represent current lip care offerings. Whether purely practical, super premium, or "masstige," the category continues to offer innovation and efficacy.Lip care and treatment remain among the major growth areas found within the overall skin care category. With products representing a wide spectrum of color and texture, and an increasingly broad value-added array of benefits, ranging from moisturizing, to exfoliating, sloughing, smoothing, plumping, sun protection, the prevention of lipstick bleeding and reduction of dryness and cracking, lip care products occupy the purely practical space, the super premium, and everything in-between, with products that consistently offer innovation and efficacy...

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