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Cosmetics Ingredients
The material selection platform
Cosmetics Ingredients

Interview with Wolfgang Mayer, COO, Medena

SpecialChem / Imogen Matthews – Sep 19, 2012

Swiss Company Medena AG founded Skin Concept in 2008 to create and market a family of targeted cosmetic brands. Skin Concept's USP is "made in Switzerland". In 2012, Skin Concept is launching Swisscode pure, a collection of seven concentrates addressing specific skin needs, and Vetis Floris, the first "luxe organic" line of prestige skincare with 100% natural ingredients. Swisscode pure products use high concentrations of actives, such as long-chain hyaluronic acid. Swisscode pure formulations are the first oily gels on the market, that get a higher concentration of actives onto the skin. Vetia Floris organic formulations do not use water but extract of orange. They are able to achieve the NaTrue level three-star certification for products where at least 95% of the ingredients are organic. Wolfgang Meyer, COO, Medena AG, is projecting that 50% of the company's turnover in 2014 will come from the cosmetic/cosmeceutical sector.

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