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Interview with Mark Edwards - Director Biosciences and Idea Evolution - GlaxoSmithKline Consumer Healthcare

SpecialChem / SpecialChem – Oct 6, 2010

Mark Edwards is responsible for NPD Idea Evolution and Biosciences at GlaxoSmithKline and will be presenting at InnoCosmetics, 6-7 October in Berlin.InnoCosmetics will highlight some of the key areas in cosmetics, beauty and personal care industry innovation and product development, as well as examining growth categories and market trends. This event will bring together senior executives and experts presenting case studies and has been designed to maximize the interaction between participants through networking sessions and workshops.KGS, the organizers of InnoCosmetics, interviewed Mark Edwards who will be speaking on the event.What is the most enjoyable part of your job?I really like working on innovation and new technologies, in particular moving them to rapid prototypes quickly. I feel it's really important, and the reason it's important is once it gets to the prototype, you can quickly evaluate that prototype with consumers to see if it fits the concept and if it meets their needs. For me, it's linking science to the consumer, and actually on a personal level, I really enjoy working with my commercial colleagues...

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