Consumers’ extremely hectic and time-crunched lifestyles lead them to simplify their daily beauty routines, making multipurpose products grow in popularity as they offer several benefits at once.
To meet these demands, formulators aim to create highly functional formulas with great aesthetics in a less expensive way. Use of multifunctional ingredients is one of the key factors that can help in cost reduction.
Read on to know more about some of the new and interesting multifunctional ingredients launched recently by Ashland, Silab, Dow, Lubrizol & more