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The material selection platform
Cosmetics Ingredients
The material selection platform
Cosmetics Ingredients
Article

Innovation in Cosmetics

SpecialChem / Apr 1, 2012

"Where does innovation start?" is a question that should be of interest to everyone in the SpecialChem Community because it involves almost everyone. And the results are probably what everyone expected even though I expected many more responses to this question. But more than half of the people who responded to this question (almost a full 60%) did believe that innovation starts with the creative mind, as it most certainly should. Product innovation comes directly from the mind and mainly from the formulator who takes latest ingredients and then creates a novel product based on an idea that came from the marketing department. Everything else plays just a very small and insignificant roll in this process.

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