The Indian skin care market is around 53 billion dollars and has been steadily growing at 16 per cent as of last year. Anti-aging market is the fastest growing segment. According to Tata Consultancy service, India's emerging middle class is estimated at 200 million people. The generation that came of age during the market liberalization of the early 1990's is more willing to splurge on luxuries. Despite having among the lowest levels of per capita spending on personal care products, averaging just $3.40 per person in 2006, the market is evolving into one of the most promising worldwide, particularly with regard to skin care. According to the International labor organization, as of 2007, there are more than 130 million women who are employed. It is the working woman who is more conscious of the way she looks rather than the woman who stays at home. And in India that segment is still small, unlike the Chinese market where there is a high population of working women. Beauty professionals and beauty services segment has emerged as big buyers of skin care and cosmetics.