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India: Cosmetics Trends and Product Forecasting

SpecialChem / Antoinette Van den Berg – Oct 6, 2010

If you are looking for a booming country while the rest of the world was sinking under the economic crisis, that is India: it has constantly increased its economic growth rate by nearly 8 per cent per year and also its population (1.15 billion people) expands every year. In addition, it has a strong make up tradition. These few data are just some of the reasons why Future-Touch considers India as a continuously growing market and a fast forward developing country and has decided to dedicate a full trend forecasting project. India is so big and so different from whatever West is used to look at that a meditated approach was missing; How can you prepare yourself with the right cosmetics in the future for this market? Future-Touch felt that the time was ready to focus on future-cosmetic trends in India and decided to be the first to make a cosmetic trend forecast specifically for the Indian market...

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