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Cosmetics Ingredients
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Cosmetics Ingredients
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Home Fragrance and the Customized Environment

SpecialChem / Nancy Jeffries – Feb 3, 2010

Home Fragrance, within the larger category of Air Care, meets a wide range of consumer demands. From freshening the air to create a pleasant household environment, to setting a mood for holiday or to de-stress, there are many forms. The newest include clean burning soy candles, or battery-powered units, which scent without flame, as well as reeds, sprays, and scented oil diffusers. These may impart seasonal ambiance, like Slatkin's beautiful Fireside, or novelty, like the new Poo Pourri, for freshening the bathroom, or the elegant Luminarie Candle, from the Royal Apothic collection, with delicate fragrance and a hand-poured proprietary soy wax blend. Whether fantasy, frivolity, or fragrance reminiscent of sand and sea, the newest ways to scent the home are imaginativel and transportive.The home fragrance market, part of the larger Air Care category, supports a wide range of diverse consumer demands. From freshening the air to create a pleasant household environment, to setting a mood for holidays, or to de-stress after a long day of work, home fragrance takes many forms. The newest introductions include clean burning soy candles, battery-powered units, to scent without flame, as well as reeds, sprays and mists, potpourris, and scented oil diffusers...

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