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Hair Care Value Attracts Consumers

SpecialChem / Nancy Jeffries – Mar 23, 2011

Hair care products have become particularly versatile in today's market. They target special needs, with everything from moisturizing shampoos and conditioners, to glosses, humidity-defying treatment products, and de-frizzing formulations that enhance styling, as well as contribute to healthy, shiny hair. There are also products that extend the professional salon looks women crave, without the commitment of regular, and frequently premium pricing. One line that is moving the salon experience to the home, is Wella Professionals, which has created a collection that treats every type of hair, from coarse and curly to straight and baby fine, and provides products for varying degrees of hold, shine, and styling. In a global hair care market that reached $6.9 billion is sales in 2009, according to Euromonitor, there is no shortage of innovation, as well as technological advancement. That said, the demand for natural and organic hair care continues to exert influence on consumer choice, and in every hair care arena, from premium to mass, there is a wide selection of products that if not entirely organic, are offering natural points of distinction, from ethical sourcing to sustainability, which hold increased appeal for consumers perusing shelves.

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