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Hair Care Resists Recession

SpecialChem / Nancy Jeffries – Sep 23, 2009

Despite a recession that shows no signs of abating, the Hair Care market continues to grow. Tapping into consumer's desire for innovation, anti-aging, nutrition, and desire for healthy products, has left the hair care market recession-proof as it meets the needs of a diverse and global consumer. Ouidad's treatment and styling products created especially for curly hair and Garnier Fructis Triple Nutrition Shampoo, Conditioner, and 3-Minute Undo: Dryness Reversal Treatment, are among the lines representing consumer desire for product segmentation.Despite a recession that shows no signs of abating, the Hair Care market continues to grow. By tapping into consumer desire for innovation, anti-aging products, nutrition and the desire for healthy, natural products, the hair care market has remained recession-proof, particularly as it meets the needs of a diverse and global consumer.Ouidad’s treatment and styling products created especially for curly hair and Garnier Fructis Triple Nutrition Shampoo, Conditioner, and 3-Minute Undo:...

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