By 2016, 23% of the US workforce will be 55+.
By 2050, more than 25% of the developed world’s populations will be over 65. 40% of seniors (65+) will be over 80 years of age.As medical care allows us to live longer, we must rethink many aspects of daily living, including personal care products and their packaging.Aging skin has very different needs from young skin. It is thin, dry and fragile.The barrier is compromised and it can be easily irritated. Blood flow to the skin is reduced. There may be substantial sun damage.The skin is in need of nutrition, repair, soothing & calming.There’s a new generation of skincare that is rich and nourishing, yet light and silky. Aggressive ingredients, as well as surfactants and emulsifiers, must be minimized.Packaging plays an important role in this category. There are several companies, mostly in Europe, who are focusing on ergonomic design with older hands in mind. Copy that is easily read, caps that can be simply opened and packages that are comfortable in the hand become important considerations...