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Formulation of anti-aging foundations

SpecialChem / Jun 7, 2006

According to Happi Magazine's latest article, ("Revlon Targets Older Women for Sales Boost", Apr 11, 2006), "the age group -of women over the age of 50- has been neglected by cosmetic companies focusing on age-defying beauty products for women in their 30s and 40s, this segment is now becoming very beneficial to the growth in cosmetics. According to ACNielsen, female heads of households over the age of 45 account for about 69.3% of cosmetic purchases at mass retailers."

Of course, the area first concerned is that of skin care products. But colour cosmetics have not been forgotten, in particular foundations.

The guide-line used to formulate an anti-aging foundation is the same for all cosmetic companies. The idea is to use efficient active ingredients well known for skin care and preferably specific to their brand, or specially selected for mature skin. Textures are then chosen for high comfort, easy application, with an effective glide. The formulations have good hydrating and moisturizing properties. There is almost always an UV protection, particularly against UVA. Specific attention is also paid to colour, the amount of pigments, a selection of pearls or reflective pigments, and soft focus effect powders.

Last February, REVLON was the first on the US market to move further in anti-aging products with the creation of a new colour cosmetic line specially formulated for women over 50, "Vital Radiance". "As we age, skin changes, lines appear, colour diminishes...". Revlon proposed formulations more richly pigmented, using exclusive hydrating formulas and developed "a special colour palette". "In addition, a dedicated staff of experienced beauty specialists is available 7 days a week by phone to provide personalized beauty consultations, information about the line of products." For example, "Vital Radiance Smoothing Face Primer" is an oil free emulsion with silicones for the glide and wear properties, glycols for the hydrating properties, selected active ingredients (retinyl palmitate, sarmentosa extract, grape fruit extract), and mineral sunscreens (titanium dioxide and zinc oxide) for the SPF 15.

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