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Forever Young

SpecialChem / SpecialChem – Jun 5, 2006

The quest for youthful looking skin has moved beyond Botox and facelifts into the swiftly growing world of cosmeceutical treatments-everything from anti-wrinkle creams and home facial peel kits to lip-plumping lipstick. Packaged Facts, a division of MarketResearch.com, projects that the cosmeceuticals market, made up of skin care, makeup and hair care products, will surpass $17 billion by 2010, with growth for the entire period between 2005-2010 showing a total gain of 29.4% or $3.9 billion. At $7 billion in 2005, skin care is clearly the power category as anti-aging creams, micro-dermabrasion home kits and wrinkle remedies-often "doctor endorsed"-have exploded onto the retail scene, thanks to heavy in-store promotion and advertising. As a result, the cosmeceuticals retail marketplace becomes fragmented, as products are sold on the internet, as well as in an expanding range of upscale department stores and specialty stores, spas with retail counters, traditional department stores and mass channels such as mainstream supermarkets, chain drugstores and mass merchandisers.

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