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Fine Fragrance Trends

SpecialChem / LaToyah Burke – Nov 20, 2006

Fine fragrance executives have sought innovative ways to lure younger consumers into a segmented market that has already been reserved for the more affluent, older consumers. Statistics compiled from the WSL Strategic Retail "How America Shops" report show that purveyors of fine scent, both male and female, prefer to pick up their fragrance of choice from department stores but that younger shoppers will frequent specialty stores or big box stores in search of their favorite scent. The market has taken notice of this trend by offering specialty store brand fragrances from mainstays like Gap and Banana Republic, which are noted for their commanding consumer base within the youth market. In the personal care sector, recent advertisements reflect an overhaul, driven by Inter Parfums, intended to reintroduce prestige fragrance to the Banana Republic brand accompanied by a similar effort with Gap to follow in 2007. Previously, forays into personal care by both companies did little to substantiate their claim in the cosmetic market.

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