The ethnic skin care market offers a bevvy of natural ingredients. Formulators recognize that artificial products may not fully nourish skin and may even cause more problems in the long run. Inky Loves Nature products use elements from fruit and plant extracts, cold-pressed vegetable oils and natural ingredients with the ethnic consumer in mind.
Customers are looking for a genuine and healthy representation of themselves and their culture with truth, honesty and validation," expressed Leesah B, owner of the Jersey City, NJ-based company. "The philosophy of Inky Loves Nature is the affirmation and preservation of black culture and self love. Each product is vegan and promotes organic and wild-crafted fair trade ingredients indigenous to Africa. We also donate 1% of our annual net revenues to African environmental organizations worldwide. So when you buy an Inky product you're not just buying a generic shea butter that you can get anywhere.Abe Indig, president of Brooklyn, NY-based Makari, noted that customers in the ethnic market are looking for products that address their specific problems.