In this ever-expanding industry there are always new ways to market goods and services. If you are interested in opening up a new spa or just become a director of a spa, here are some pointers to get you on the right track. First one must start with fundamentals and then go on understanding the benefits of offering various spa treatments. The next very important piece of information is like any other business - you have to learn how to run a retail operation, how to select the right spa products, searching for and selecting the best vendors, and how to create menus. You then must decide on what type of spa to open up. You must decide what types of spa treatments will your spa be offering. How do you decide which treatments work best for your location and clientele? There are a variety of themes that one can use to attract clients and location may be important. They can be based on Sports & Athletics, Spiritual & Wellness, or one that goes along with your location.Perhaps your uniforms are can be more casual.