It is little over a year since HBA Global Expo, the industry's leading product development event and educational conference, appointed Meyer R. Rosen as its Chief Scientific Advisor. He was given carte blanche to change "anything and everything" in order to make HBA's technical conference known as the largest, most powerful conference in the world. Mr Rosen, who is a recognized expert in the technical marketing of specialty chemicals and President of Interactive Consulting Inc., talks to Special Chem about how his ideas for HBA are becoming a reality and his vision for the future.
HBA is in its 16th year and is held at the largest convention centre in New York City. About 6 years ago, the HBA management decided to shift the emphasis and include a technical conference and I have moderated at it for the last five years. With my appointment as Chief Scientific Advisor, HBA wants to make it the largest and most powerful conference in the world. I want to change people's perception of HBA as just a packaging show.