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Doctor brands lend credibility to high end skincare –but can it last?

SpecialChem / Imogen Matthews – Aug 2, 2006

The trend for doctor/dermatologist endorsed brands originated in the US during the late 1990s, driven by increasing consumer interest in anti-ageing and cosmeceutical-style products. The skincare market is now flooded with new dr brands, as doctors, dermatologists and surgeons see the potential for endorsing products not only for their patients but for consumers looking for an alternative to mainstream brands. But with so many new doctor launches, has the sector peaked? The reason for the growth in doctor brands can be put down to an ageing population who do not want to lose their looks and are prepared to invest in expensive skincare to reduce signs of ageing. US cosmetic surgeon, Dr Jean-Louis Sebagh launched his own range in 2004 and maintains: "Many women are finding they are not getting the results they want from other brands and are looking towards cosmeceutical products that offer quicker, more targeted results. Doctor brands contain a high concentration of active ingredients to give specific, targeted results." Dr Sebagh developed his products using the latest technology, taking active ingredients and formulations and following the development of the products himself.

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