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Cosmetics Ingredients
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Device Applied Cosmetics - A Good Opportunity to Innovate or A Small Niche?

SpecialChem / Dec 1, 2012

"How do you perceive device applied cosmetics (like skin cream applicators..)?" is a very tough question to answer even for the most experienced cosmetic professional. Any of the response selections provided could very easily have been the top answer. That's how difficult it was to respond to this question. And the SpecialChem Community's responses indicated this. Many of these responses can be based on different factors such as being product or formula-dependent or may involve brand image, company size, package cost or product positioning. But the only way to find out is to evaluate this question's responses. Many of these responses seem to come from a large cross-section of our Community since many newer product launches can be package-driven. So some of the responses may even be a bit surprising.

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