This article will explore some of the current claims in the cosmetic industry, as part of the never-ending quest for perfect skin.
No surprise, the main focus is the broad category of anti-aging, which has become much more complex than simply anti-wrinkle.
Intense moisturization and collagen rebuilding are still at the heart of the anti-aging/anti-wrinkle quest. This is the price of entry into the category. Finding a way to drive moisture deeply into the skin and hold onto it is top priority. Encouraging cell turnover and the production of collagen also head the list.
Humectants, emollients and water binding ingredients are obviously the key factors. Vegetable and marine collagen can also contribute to this story.
Estée Lauder's Perfectionist Power Correcting Patch for Deeper Eye Lines/Wrinkles is one of the latest additions to this category. "Powered by a gentle micro-current of energy, these patches continuously release a combination of proven ingredients, including a powerful Bio-Peptide, directly to the eye area to boost skin's natural collagen production."