The use of more conventional active ingredients that have been used exclusively in treatment products to make special claims for anti-aging, skin rejuvenation, improve skin elasticity, reduce wrinkles and dark spots associated with age, are now being used in the color and decorative products to expand this market segment but in a way that positions these products as multifunctional, with skin benefits as well as beautification properties. The use of these ingredients in lipsticks and other anhydrous products as well as foundations, makeup and eye products has become more popular in recent years. Many products are positioned as "treatment lipsticks" and contain ingredients that are good for the lips. What some ingredient suppliers have done is create alternate ingredients, analogs or other changes in form or consistency to some ingredients making them more compatible, more robust and with the ability to withstand the stresses or other physical or chemical limitations which make their use in color cosmetic products more viable. Many of the specific active ingredients to make treatment claims in color and decorative cosmetics are used on a regular basis. Many of these ingredients like Hyaluronic Acid, PCA Derivatives, Vitamins and Antioxidants such as Vitamin C, Resveritrol and Co-Enzyme Q10 etc. can be spotted in many ingredient labels.