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Color Cosmetics Are Experiential

SpecialChem / Nancy Jeffries – Dec 23, 2009

Palazzos, peace and love, pure pigments and makeup players, all share an important theme. They represent aspects of the new and innovative color cosmetics market today. While spending may be reined in, consumers are reaping rewards with a range of different looks and value-added experiences, which are key to the category. Many cosmetic offerings are tied into technology, like the new Stila Makeup Player, with its own docking station and makeup tutorial. Others tout the purest color pigments, natural lip stains, efficacious emollients and sheers plus shine, while others bring out the Flower Child in all of us. The primary message is delivered in the distinct way a product is presented and the spirit of its experiential link to an individual’s lifestyle. Whether makeup tutorial, ingredient sourcing adventure, or glamorous fantasy, there is color for everyone during challenging economic times.According to Euromonitor, many consumers have traded down from premium color cosmetic products to mass, as they sought the most value for their money...

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