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Certifying Asia, the newest 'green' frontier

SpecialChem / Jul 1, 2010

While an organic certification has long been a golden ticket to sucess in the American and European cosmetics markets, the same could not be said about Asia. Across this wide and diverse continent the cosmetic buying public have only had eyes for one thing - multinational brands and if they are not with it, consumers will go without it! However, the world is changing and the Asian market is hungry for information - the dragon is turning green and is looking to the mature markets for inspiration.

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