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Beyond Beauty LAB 2004

Mar 8, 2006

In 2004, the Beyond Beauty Lab was launched as the creative in-house structure of Beyond Beauty Paris. Its objective is to create a parallel thinktank next to the practical and economical realities of the beauty market and to challenge all fixed ideas and values. By keeping a close eye on the 'air du temps' the Lab wants to guarantee a permanent dynamic energy to inspire both industrials and brands...

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