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Beauty Trend Directions – Edelkoort Group

SpecialChem / Nancy Jeffries – Jul 8, 2009

Emmanuelle Linard, co-founder of Edelkoort Inc., which is the Edelkoort Group/Trend Union branch in the US, presented 12 seasonally-based vignettes on the dynamic nature of beauty. Exploring the social and historical influences contributing to beauty, she included such manifestations as natural elements, country looks in the city, pinned up braids, strawberry tints for lips, creamy textures, and an ever-present penchant for shine. Re-defined beauty, with a new context for Spring/Summer 2010 was key. Visionary in form, and diverse in colors and hair styles, beauty's future favors sepia tones, carbon blues, inky indigos, natural dyes for hair, veiling, and a fresh re-mix.On June 2, 2009, at The Firehouse in New York City's East Village, a beauty trend presentation befitting the progressive design of the event space, analyzed the diverse influences impacting beauty today. Presented by Edelkoort Inc., under the aegis of Edelkoort Group and the Trend Union in the US, the presentation highlighted an amalgam of social, historical and artistic elements impacting the future of beauty.Edelkoort Inc. is the Edelkoort Group/Trend Union branch in the United States, and Edelkoort Inc. is an American Corporation founded in 1999 by Li Edelkoort and Emmanuelle Linard, which provides trend analysis and consulting services to major international companies in a variety of sectors including beauty, fashion and well being...

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