Cosmetics Industry Skills You Want to Nail in 2021 with SpecialChem Online Courses

“Even before the pandemic, cosmetics brands were under pressure to overhaul their product-innovation pipelines. Now, the need for speed is even greater.” – According to McKinsey, COVID-19 could fundamentally change the industry in the long term.

Consumers’ beauty routines, priorities and needs are changing rapidly. Overall wellbeing and DIY products are gaining prominence. The digitalization of the beauty industry has also accelerated. From virtual try-on to ingredient transparency, the use of artificial intelligence for testing, discovery, and customization is disrupting product development.

Further, growing awareness of eco-conscious products & environmental sustainability (packaging disposal or recycling, ingredients biodegradability, etc.) are taking significant importance in overall product development.

So, how these trends translate into intelligent product design?
How does it demand the evolution of your ingredient selection, product innovation & testing practices and how you can adapt to them?

The advancing beauty industry landscape is a sobering reminder that we cannot afford to become complacent. Rather, turn it into an opportunity to create novel, long-lasting experiences for the consumers. To help you adopt the right methodology for the success of your product and move beyond common problems, we are here to help you with our brand-new 2021 Online Courses Program.

Let us walk you through some of the hottest trends and formulation skills which you do not want to miss in 2021 – from material selection to testing, sustainability and intelligent product design for compliance.

Mastering Formulation Parameters is ‘Always’ the Key

Formulating cosmetics is a meticulous process. The conversion process from conception to marketable products involves multiple steps filled with many challenging tasks, such as right rheology, superior texture, emulsion stability, etc. to get the precise functionality you need.

Rheology – Be it product development or quality control, rheology is a must! Rheology is the key that provides information about storage stability, processability or flow. Rheological tests allow for the prediction of these parameters easily. However, due to the increasing complexity of the materials, the high-performance requirements, and the availability of rheology testing methods, it can be very complex to select your equipment & develop an efficient test method… and, wrong choices, or incorrect interpretation of the results, can have costly consequences!

Emulsion Stability – Similarly, guaranteeing long-term stability of cosmetic emulsions (both oil-in-water (O/W) and water-in-oil (W/O)) is necessary but difficult & costly. The formulations must display physical stability over a long period under various conditions and stages, such as temperature, transportation, storage, etc. They must also maintain the proper consistency to achieve good skin-feel, spreading and delivery of actives.

There are many factors that can lead to instabilities and these factors are not always easy to identify. Running stability tests and ensuring these parameters can take lots of time. Surely there is nothing worse than detecting a stability issue in the final development steps... which would imply to start everything all over again.

What Does It Mean for You?

Therefore, mastering the key fundamentals of cosmetics formulation is a must and thus requires you to have the right tools to design products that provide adequate stability during their entire life cycle. This year easily define your rheology and emulsion stability targets and be aware of the latest testing methodologies with our practically & strategically curated courses on this topic.

Prioritize Cosmetics Claims, Testing and Regulatory Compliance

Cosmetic product claims, as well as testing, are subject to a framework of regulation and self-regulation that is comprehensive and ensures a high level of consumer protection. Claims on a product should not be misleading or deceptive, so any claims you make about the product, even if they comply with cosmetic regulations, should also be true for the product’s performance. Your company must hold appropriate evidence to support any claims it makes about the performance of a product. Thus, it becomes solely your responsible duty to ensure that all the claims made regarding the product are substantiated.

What Does It Mean for You?

While compliance checks are all too often considered an ‘expense’, it is really an investment in protecting your brand and its future. Today, there are several multiple approaches to evaluate the efficacy of cosmetics products. But lack of harmonization in regulations & test protocols and without proper knowledge, decode the complexity of the claims substantiation process can be a tiring process and can cost you your time & efforts.

Do not let the complexity taint the reputation of your whole company with unproven claims. This year with our renewed program, learn how you can avoid run expensive tests and strengthen your substantiation dossiers using the structured approach.

Natural Cosmetics: The “Ever-Green” Trend

Making natural, green, and sustainable formulations IS the biggest trend in cosmetics today. The benefits of “green” beauty products extend beyond trends. However, it brings challenges for formulators with respect to selecting the right natural ingredient, making products that perform well, following safe preservation practices, avoiding the high cost and last but not the least – matching the performance benchmarks (sensory, texture…) while maintaining the natural status. This all adds to more work.

What Does It Mean for You?

With lots of innovations happening every year, how can you ensure you are up to date with the market offering? How can keep-up with new natural and bio-based product launches & trends which can add value in your formulation?

Creating environmentally friendly products does not mean sacrificing quality or profits. With more and more opportunities, shifting to natural cosmetics formulation is becoming mainstream. With our exclusive offerings in the 2021 Online Course Program, keep pace with the latest developments in natural cosmetics formulations as well as well find easy-to-implement strategies for COSMOS certification.

Gear up for 2021 with our Specialized Live & On-Demand Courses

SpecialChem cosmetics training program will provide you with an opportunity to