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2008 – The Latest Trend Predictions

SpecialChem / Nick Morante – Jan 10, 2008

Everyone in business would just love to know what the actual trends will be for the coming year so that they can invest dollars in specific areas that are projected to grow. Market research companies get paid to prepare reports on market trends. Not every report is perfect and not every prediction comes to fruition. But most of the time these market projections are fairly accurate. I've done some research over the past few months to find out what the upcoming trends will be. I try to find out what colors will be popular in the coming months so you know what shades to look for. The following trends prepared by Mintel, a leading market research firm, predict what will be the most popular areas of growth in the cosmetics and personal care industry for 2008. Next in line, according to Mintel, are toiletries that smell good enough to eat, followed by masstige cosmetics, and some things that I have been talking about for quite some time now: mineral makeup and more innovative and interactive ways of shopping and purchasing consumer goods - and not just for cosmetics either.

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