The material selection platform
Cosmetics Ingredients
The material selection platform
Cosmetics Ingredients
by SpecialChem
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SeraShine® EM 321-E

Amodimethicone, Trideceth-12 and Cetrimonium Chloride. SeraShine® EM 321-E by KCC Beauty acts as a conditioning agent. It is a cationic macro-emulsion of an amino functional silicone polymer. In hair care products, amodimethicone gives improved substantivity and deposition of silicone. It improves wet & dry combing and offers color protection. It provides silky sheen, soft feel and excellent detangling. It is compatible with cationic surfactants and can be easily diluted with water. It is MIT- & paraben-free and preserved with phenoxyethanol. SeraShine® EM 321-E finds application in formulating shampoos, conditioners, styling-aids and hair treatment products.
  • Conditioning Agents
  • Silicones > Silicone Emulsions
  • color protection
  • combing (dry)
  • combing (wet)
  • detangling
  • parabens-free
  • silky feel
  • softness
  • substantivity
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