Actives Selection Strategy (Peptides, Resveratrol…) for Successful Claims

All of us see hundreds of new cosmetic ingredients being presented each year as "actives". Unfortunately, the large offering makes it very difficult to handle. With the right ingredients selection strategy, you can get a real technical & marketing advantage! Join this course and:

1. Identify the criteria for choosing active cosmetic ingredients, which offer successful formulations & marketing stories (within the limits of cosmetic language) with an exclusive checklist.
   
   
2. Through 8 real-life examples (anti-aging, skin microbiome, blue light protection...), get an overview of how to use active ingredients for better penetration, physiological effect and associated claims.
   
   
3. Make the most of substantiated results (in vivo, cell culture, gene activation…) to develop evidence-based claims*.



4. Understand the process from moment of idea creation of the "active" to final consumer product claims with simulated case study by the expert.

*If you run a clinical trial with positive results (wrinkle effects), it is STILL not a drug, as long as the claims and presentation of the product are within the limits of cosmetic language.

Get a participation certificate on joining the Live Online Course !

• Cosmetic Formulators in charge of selecting ingredients for their products
• Marketing managers in charge of creating claims

Exclusive Preview

 

The following sections will be covered during this session:

1. What is an "active" ingredient? Everything in the formula is a potentially "active" ingredient. But which one leads to successful claims?


2. What can a well-used active bring both in terms of cosmetic effects and marketing claims? Karl will present 8 case studies on:
   • Moisturizing
   • Anti-aging
   • Treatment
   • Prevention
   • Anti-pollution
   • Blue light protection
   • Skin microbiome
   • Well-being
   • Hair care


3. Evidence based cosmetics: old hat or new trend?
• Cosmetic claims across the ages
• Criteria for evidence based cosmetics


4. Important criteria to select the right ingredient for the right claims: exclusive checklist from Karl Lintner!


5. 30 mins Q&A- Interact live/ ask questions directly from the expert !

Have a query? Email us for any help!