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The Universal Selection Source:
Cosmetics Ingredients
Online Course

Actives Selection (Peptides, Resveratrol, Hyaluronate…) for Successful Claims

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Tuesday Dec 12, 2017

Ensure successful cosmetic effects & marketing claims with better selection & presentation of your cosmetic “actives” (peptides, resveratrol, hyaluronate...) amongst hundreds launched each year.

Karl Lintner will share important criteria to select the right ingredient for the right claim. Using 8 real-life case studies (anti-aging, moisturizing, anti-pollution, whitening, well-being...), he will help you use & showcase your actives better.

Read the full Course Outline

Presented By:
Karl Lintner
Length: 90 min

Course Type: Formulation
Level: Intermediate

Next Session: Dec 12, 2017
10:00 a.m. (New York City)
4:00 p.m. (Paris)

Check your local time

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Why should you attend?

All of us see hundreds of new cosmetic ingredients being presented each year as "actives". Unfortunately, the large offering makes it very difficult to handle. With the right ingredients selection strategy, you can get a real technical & marketing advantage! Join this course and:

  1. Identify the criteria for choosing active cosmetic ingredients, which offer successful formulations & marketing stories (within the limits of cosmetic language) with an exclusive checklist

  2. Through 8 real-life examples, get an overview of how to use active ingredients in cosmetic formulations for better penetration, physiological effect and associated claims

  3. Make the most of substantiated results (in vivo, cell culture, gene activation…) to develop evidence-based claims*

*If you run a clinical trial with positive results (wrinkle effects), it is STILL not a drug, as long as the claims and presentation of the product are within the limits of cosmetic language.

Active Ingredients Selection for Successful Claims & Effects

Who should attend?

  • Cosmetic Formulators in charge of selecting ingredients for their products
  • Marketing managers in charge of creating claims

Course Outline

The following sections will be covered during this session:

  1. What is an "active" ingredient? Everything in the formula is a potentially "active" ingredient. But which one leads to successful claims?

  2. What can a well-used active bring both in terms of cosmetic effects and marketing claims? Karl will present 8 case studies on:
    • Moisturizing
    • Anti-aging
      • Treatment
      • Prevention
    • Anti-pollution
    • Pigmentation (Whitening)
    • Well-being
    • Lipid Management (Cellulite)
    • Hair care

  3. Evidence based cosmetics: old hat or new trend?
    • Cosmetic claims across the ages
    • Criteria for evidence based cosmetics

  4. Important criteria to select the right ingredient for the right claims: exclusive checklist from Karl Lintner!

  5. 30 mins of Q&A- Ask your questions directly to the expert !

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Members Reviews

Very good understanding on what is very important to choose an active and on what we should be careful and ask more details to supplier.

Sanela K. , from kanebo paris office

Excellent! It helped highlight the key elements in the process of choosing actives for formulations.

Lida M. , from Cosmetica Laboratories Inc.

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